by 
Bring out the secret chef in you with Ruchi pickles this season
Chennai, 26th September, 2018:Ruchi Magic Pickles, the delectable traditional pickle range from the house of FMCG major CavinKare Pvt.Ltd. presents an exciting opportunity for Master Chefs at home to showcase their unique culinary talent.
Introducing a one-of-its-kind competition, Ruchi pickles invites foodies to whip up an innovative or simple traditional dish with the infusion of lip-smacking Ruchi pickles as the key ingredient to qualify for the contest. The top three winner of the contest stand a chance to feature in Ruchi’s Social Media pages along with exciting gift hampers.
R. M. Vinay Kumar, Brand Manager, Foods said that “Pickle has been a part of our tradition, which is mostly consumed as accompaniment, That’s when we thought of giving it a twist by making various recipes which can be made using Ruchi pickles, we are encouraging home chefs to come out with innovative recipes using Ruchi Pickles as main Ingredient.
What are you waiting for? Start cooking and send in the innovative recipes to ruchi@cavinkare.com or post on Ruchi’s official social media pages by tagging @ruchi_magic. The last day for submitting entries is on 10th November 2018. For more information about the contest, please visit Ruchi Magic’s Facebook Page/ Instagram (www.facebook.com/ruchimagic, www.instagram.com/ruchi_magic) page for guidance on participation.
About Ruchi Magic: Founded in 2002, Ruchi Magic understands the tradition and culture that goes into making every single bottle of pickle. Using traditional recipes developed over time, Ruchi Magic Pickles has sixteen different mouth-watering variants. A large, loyal and growing fan base for Ruchi Magic Pickles will vouch for the authenticity of the pickles and the delectable taste. Ruchi Magic Pickles is firmly rooted in tradition and is incredibly tasty.
About CavinKarePvt Ltd: CavinKare is a diversified FMCG conglomerate with business interest in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (Chik, Meera, Karthikaand Nyle), Hair Wash Powders (Meera&Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant & Talc (Spinz), Pickles & Snacks (Ruchi, Chinni’s & Garden), Hair Colours (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), and Beauty Salons (Green Trends &Limelite). Most of the brands are clear winners in their respective product categories. A dedicated R&D center equipped with latest equipment and technologies constantly supports the divisions in their endeavor. Today, with a turnover of over Rs. 1600 crore, CavinKare has achieved significant milestones and a competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘we shall achieve growth by continuously offering unique products and services that would give customers utmost satisfaction and thereby be a role model’.
