Tamil Nadu’s latest General Entertainment channel COLORS Tamil donates Rs. 30 Lakhs to Nadigar Sangam Charitable Trust
Chennai, 19th February 2018: Tamil Nadu’s latest entrant in the general entertainment space, COLORS Tamil channel as part of its star studded launch donated Rs. 30 Lakhs to Nadigar Sangam Charitable Trust. The donation cheque was received by the association’s General Secretary Vishal in the presence of other executive committee members and senior artists from the Tamil Film industry. The donation by COLORS Tamil was handed over to the committee with an aim to offer the right support system for retried cinema artists from the industry.
Commenting on the occasion, Mr. Anup Chandrasekharan, Business Head – COLORS Tamil, said “As we kick-start our journey in Tamil Nadu, it gives us immense happiness to join hands with South Indian Artist Association and offer the right support system for the retired cinema artists. Our aim is to join hands with Nadigar Sangam on a long term and undertake sustained initiatives to help the retired artists’ community on a continuous basis. We are confident that our contribution will be a great value add for the efforts undertaken by Nadigar Sangam’s for the betterment of cinema artists.”
Adding to this, Actor Vishal, General Secretary- Nadigar Sangam, said “We are delighted to welcome Viacom18 to Tamil Nadu and wish them luck in their journey with COLORS Tamil channel. With this contribution, COLORS Tamil has indeed brought colors into many people’s lives. This will definitely help and support many, many talented artists even after their retirement from business. The Tamil film industry is here to support the channel in all their future endeavors.”
The star-studded launch program, “Idhu Nammu Coloru” of COLORS Tamil will be broadcast on 19th February 2018 from 7.00 PM onwards. The original content will be available for viewers starting from 20th February 2018. The channel will be available in all leading cable networks and on all DTH platforms – Sun Direct, Tata Sky, Airtel, Dish TV and Videocon D2H.
About COLORS Tamil: Launched in the month of February, 2018, Colors Tamil is the youngest family entertainment channel from Viacom18 that thrives to entertain Tamil speaking viewers, around the globe, through distinctive and most powerful stories that empathise, inspire and celebrate a woman and her family. Positioned as “Idhu Namma Oru Coloru”, Colors Tamil primarily focuses on storytelling and matches the heritage of the traditionally rich Tamil Nadu culture with qualitative and innovative programming. Some of our flagship programmes are Velunatchi, Perazhagi, Sivagami, Arya’s Enge Veetu Maapilai, Colors Super Kids and many more to come.