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Havells India launches India’s first Water Purifier with pH
balance and Natural Mineral Fortification capability
The “First of its kind” water purifiers performs consistently across varied geographies
Chennai, March 14, 2018: Addressing the main yet widely overlooked issue of contaminants from industrial
& agriculture wastes polluting drinking water sources, Havells India Limited today unveiled a range of unique
water purifiers capable of handling new age pollutants. These purifiers maintain the pH balance in water and
add various essential minerals and trace elements lost during the reverse osmosis (RO) process.
Over last few years there have been a series of reports highlighting that the levels of organic & mineral
contamination in water has been rapidly on a rise across the regions. Sometimes, because of rise in sea
level, typhoons, back water currents, mismanagement, etc., ocean water also contaminates the surface as
well as ground freshwater sources in coastal regions. The contamination of drinking water sources makes it
unsafe for human consumption. Today, many drinking water sources are perilously contaminated of high
levels of Sulphate, Chloride, Arsenic, Lead and other extremely toxic elements like- Phosphorus, Cadmium,
Calcium, Nickel, Magnesium, etc. This problem emanates as a results of water contamination by industrial
effluents, untreated sewage discharge, rampant use of fertilisers in agriculture, etc. Havells range of
technologically advanced water purifiers are designed to safely address such issues across varied
geographies.
Unveiling this best in class range of water purifiers, Mr. Shashank Shrivastav, Vice President, Havells India
Limited, said, “At Havells, we are committed to delivering innovative products that helps our consumers
preserve good health and lead better lives. This enables us to develop products and services that meet
specific needs of different segments of the population of our country’s vast geographies. We take pride in
announcing that our water purifiers are designed to offer 100% safe and healthy drinking water. We are
hopeful that our exclusive water purifier with pH balance and natural mineral fortification capability will be
well appreciated by our customers and help us gain strong foothold in the region.”
On this occasion, Mr. Shrivastav, also share business plans in water purifier segment, “We are extremely
delighted to foray into the water purification segment with these first of its kind water purifiers. With only
one percent of the country covered, this is an extremely under penetrated and much needed product, our
products will address consumers need and we target to garner at least 10% market share in next 3-4 years.
“Our range of water purifiers are designed keeping Indian consumers, her kitchen space and changing water
conditions, especially new age pollutants such as pesticides & industrial waste in mind. These machines can
automatically detect the quality of input water and offer safe and healthy water. We are confident that
consumers would love these aesthetically appealing and technologically superior offering from us”, he
further highlighted the advantages of Havells range of products.
True to its brand promise of ‘Making a Difference’, Havells range of water purifiers for the first time in the
country would offer safe, healthy and mineral rich drinking water to consumers at the all times. The promise
would be delivered across six variants namely “Digitouch”, “Digiplus”, “UTS”, “Max”, “Pro” and “UV Plus”
that have been designed with clear focus on design excellence, technological advancements and consumer
convenience. The product would also offer a host of advanced consumer convenience features such as
programmable multi-fill options, feather touch consumer interface, alerts on performance, & preventive
maintenance, operations and cartridge life. The range consists of six product variants, priced between Rs.
10,499 and Rs. 23,999.
In the usual reverse osmosis (RO) process, most minerals are lost while removing impurities and total
dissolved solids (TDS). In many instance, this leads to drop in pH of water. This low pH turns water acidic,
thereby harming the human body, bitter taste is first indication. Many competing brands make correction in
taste with a bypass of water from RO, this exposes consumers to the risk of various chemicals and heavy
metals. Havells Water Purifiers are intelligently designed to purify water through 100% RO and UV
purification, maintain healthy pH levels and fortify it with necessary natural minerals through a special
cartridge thus delivering safe and healthy drinking water. The double UV purification ensures that water is
kept fresh and safe at all times even during long storage of water in purifiers. Revitalizer in these purifiers
makes water biologically active, this improves hydration and easy absorption in the body. These products
have smart user interface and ‘iProtect’, a purification monitoring system that constantly monitors the
purification process and ensures safe water & healthy water.
Havells water purifiers have been designed and developed at its R&D facility and manufactured at its state-
of-the- art manufacturing plant in Haridwar with an installed capacity of half a million units per annum. With
an expected growth of 15-20 per cent in this segment and aggressive plan to be a significant player, Havells’
is fully equipped and future ready to ramp up the capacity to 1 million units per annum.
In line with the company ethos, the new range of water purifiers will carry unique performance benefits
such as double UV purification, mineral fortification, revitalizer and unique conveniences such as
programmable multi-fill options, feather touch consumer interface, alerts on cartridge life, performance &
maintenance. There are a host of advanced consumer convenience features which interacts with consumers
and gives alerts on preventive maintenance, operations and cartridge life.
Havells water purifiers would be available across Tamil Nadu in a phased manner, through its sales &
distribution network. The company has also created a dedicated ecosystem for after sales service. Service
technicians have been trained for the in-house developed technology and would offer service in every part
of the country. Customers would be able to reach through the toll free helpline of Havells that is served in 9
different languages.
About Havells India
Havells India Ltd. is a leading FMEG company (Fast moving electrical goods) with presence across India. Its
product range includes Industrial & Domestic Circuit Protection Switchgear, Cables& Wires, Motors, Fans,
Power Capacitors, Luminaires for Domestic, Commercial & Industrial applications, Modular Switches, Water
Heaters and Domestic Appliances covering the entire gamut of household, commercial and industrial
electrical needs. Havells owns prestigious brands like Havells, Lloyd, Crabtree and Standard.
With 40 branch offices and over 6500 professionals Havells has achieved rapid success in the past few years.
Its 12 state-of- the-art manufacturing units in India located at Haridwar, Baddi, Noida, Sahibabad, Faridabad,
Alwar and Neemrana are manufacturing globally acclaimed products, synonymous with excellence and
precision in the electrical industry
