June 10, 2023

Ignite101 – New Age Tech Enabled Lifestyle Fitness Center By Prasad Raj in Nungambakkam, Chennai Brand Communication

Ignite101 is a lifestyle facility with a 360 degree focus on Training, Nutrition and Community. The facility offers a world-class gym & studio along with a nutrition zone providing a 360 degree fitness experience. We are pioneering technology driven fitness tracking, workout and diet routines.

Fitness, Nutrition and Community

The brand was conceptualized and created by Prasad Raj whose vision is to provide a holistic experience to his customers. Prasad has dabbled in several ventures before launching Ignite and is extremely driven by the right kind of customer experience. His motto is to ensure every customer gets the right mix of nutrition along with fitness in his facility. Furthermore, he wanted users to be able to track their workout routines and attendance digitally and share with peers.

The center was launched on 20thDecember, 2017 at 73/1 Sterling Road ,1st and 2nd floor, Nungambakkam, Opposite Loyola college, Chennai, Tamil Nadu 600034. The brand also launched its Android app called Ignite101 on the same day and can be downloaded by users from the Google Play Store.

The center and the fitness café!

The fitness center comprises two floors over a total of 4500 sq. feet. The first floor provides a cardio zone – including high tech Sterling equipment’s. The second floor comprises an all-functional zone with a high roof for adequate breathing along with workout experience. Activities such as Crossfit, MMA and other training will be conducted here.

The distinguishing part of the facility is the presence of a Live Café powered by The Brown Bread Co. The café serves highly nutritious and delicious offerings such as whey protein muffins, fresh brown bread sandwiches, fresh cold pressed juices and delicious salads.

There are three tiers of memberships – Platinum, Gold and Silver ranging from INR 12k per year to INR 50k per year. The Platinum membership offers the user the whole gym to make unlimited use of along with a healthy meal on a daily basis.

The live mobile app on Google Play!

Ignite101 also the first gym in Chennai to connect to our members using a Live Mobile App. Customers can do the following using this app:

  1. Log and track their attendance
  2. Earn points for every attendance login, and redeem in many ways
  3. Track their packages and renew online
  4. Track their workout schedules over the app
  5. Give feedback about the gym and services over the app
  6. Track their fitness levels over a period of time over the app

The app is powered by Bangalore based BookYourGame

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