May 31, 2023

INNISFREE, KOREA’S NO.1 BEAUTY BRAND, LAUNCHES ITS FIRST FLAGSHIP STORE IN CHENNAI Opens doors on 21st April 2018 at Phoenix Marketcity, Chennai

April 26 th ,2018; Chennai: Innisfree, the Korean naturalism brand from
the pristine Jeju Island, South Korea is all set to launch its first Flagship
store in Chennai at Phoenix Marketcity, Velachery main Road making it
their tenth outpost in India.

Spread over carpet area 599 sq.ft, the store is designed to bring the
beauty brand to life and connect with its large network of beauty
enthusiasts with a unique experience focused on the ability to play,
experiment and engage with its high-quality and innovative products.
The store interiors features a vertical garden to give consumers a fresh
feeling of nature and alllows them to experience and breath clean air creating a eco-friendly ambience at the store.
Offering a full range of 100% natural and pure product lines made of ingredients such as Green Tea, Jeju Volcanic Cluster,
Orchid and other natural ingredients, Innisfree is bringing an assortment of over 390 SKU's of skin care products like new
squeeze mask sheets, new hand creams, new mask sheets, skinny cover fit cushion along with perfume, body water and
beauty tools.
Quote from Mr. Doyoul Lee, Country Head
We are encouraged by the appreciation and overwhelming response that Innisfree has received from its consumer’s right
from the time we opened our first store in Delhi. “This is our tenth store in India and the first store in Chennai and we are
extremely excited about it. At Innisfree, our endeavor is to provide our customers with the magical powers of Jeju Island
and touch the lives of our million consumers. Innisfree follow the trend faster than any other brand and we have a
principle of changing 30% in & out every year to give newness to our customers.
Quote from Mini Sood Banerjee, Brand Manager
Our first Store in Chennai, Phoenix Marketcity has an array of products ranging under skincare, makeup, hair care etc.
We have tried and studied the market and hence conceptualized the product list so that it suits each and every customer
in southern part of India. Since the needs and demand of north India varies that from south India. We would like Indian
consumers to get maximum benefits from our products.
With the launch of Innisfree’s first store in Chennai, the brand is once again geared up to provide a highly enhanced all-
natural revitalizing transformative experience to the Indian consumers.

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