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Philips announces Virat Kohli as Brand Ambassador for Male Grooming
Philips announces ViratKohli as Brand Ambassador for Male Grooming
Philips India today announced ViratKohli, Indian cricket skipper and youth idol, as the new brand ambassador for male grooming. Virat is one of the most influential style icons among the youth. Philips Male Grooming over the years has sparked a style revolution among the Indian youth. Philips valuesViratKohli as a key influencer to drive the brand among millennials.
Philips India have reinvented grooming to enable confidence among today’s youth by introducing smart, intuitive solutions to help them look and feel their best.
Yet again Philips has brought a modern innovation to its consumers – the latest advanced range of Philips Trimmers BT 3000 Series.
At the launch, Ms. Dipti Jagdev Shah, Senior Marketing Director & Business Head, Philips Personal Care, shares “Philips BT30000 Trimmers are a promise of high quality trimming experience. With up to 20 style settings, superior lift, and cut technology we will enable men across ages to rock their individuality and style.To associate with ViratKohli is a natural choice – his beard is the most loved aspect of this stylish youth icon and Virat personifies our brand philosophy of themodern man flawlessly. He embodies the inner confidence to standup for what feels right to him. ‘Do what feels right’ is Philips’ powerful call to action to encourage Indian Men to follow their instinct and do what feels right.”
Commenting on the occasion, Mr. ADA Ratnam, President, Personal Health, Philips India Limited, said,
“It gives me immense pleasure and pride to welcome ViratKohli to the Philips family. Virat exemplifies the confidence that comes from within; beyond the traditional role of a man. We are confident that with this association, we will reach out to the Indianyouth with the important message of ‘Do what feels right’, and enable men to express their individuality and take care of their looks. Our association with Virat underlines the deep commitment Philips has to India and we will continue to bring world class innovations to Indian consumers.”
Speaking on the partnership, ViratKohli said,’
“I am very excited and proud to be associated with an iconic brand like Philips, which is also the number one brand for electric male grooming. Philips personal care products are synonymous with innovation and excellence in performance, something that I strive towards. I love my beard to be always perfectly styled. I use Philips Trimmer and it’s a great product to groom my beard into any style that feels right to me. Philips Trimmers – Perfect Trim Day after Day. #LoveitTrimit.
In the build-up to the launch of the latest range of Philips Trimmers BT 3000, Philips launched a social media campaign that went viral; where ViratKohli spoke about his love for his beard, setting off a debate whether Virat should insure his much-admired beard! Watch this space for more!
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips’ health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 71,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter
