by 
SPAR
Hypermarket, opened its 21st store in the country and the 2nd in Chennai at VR Chennai Mall. The second Chennai store will cover 36,000 sq ft with over 20,000 products and 24 billing counters. The second location will introduce one of Chennai’s most customer friendly and enriching shopping experiences to a new audience in Anna Nagar, a prime residential and commercial hub. The first SPAR Hypermarket opened in Forum Vijaya Mall and has been serving customers.
The new SPAR store at VR Chennai, will offer customers innovation-led experiential shopping including both not seen before uses of technology as well as novel design for the first time in Chennai. Known for its customer-centric approach, SPAR offers a wholesome assortment of Fresh Produce, Fish & Meat, Staples, Consumer Packaged Goods, Home and Living products, Apparels and more. All this at both online and offline touchpoints covering store, web, mobile app, call & order and more. Focusing on delivering a distinctive brand connect and loyalty, SPAR brings together great merchandising and technology to deliver an experience which converges modern and traditional.
The store has been designed with a unique thought process which considers emotional quotient; blending aesthetics, convenience and clear value propositions to deliver a fast, fun & friendly shopping experience. Innovative use of technology in the store includes self-assist screens and self-checkout counters. SPAR has developed experientially designed departments, make shopping more enjoyable, These sections range from Wonder Years – an exclusive kids area with some hands on tech; a special Grandma’s corner which takes your taste buds back to your childhood.; SPAR Kitchen which brings together more than 20 local and global cuisines,” Freshly” a space for fun with fruits & vegetables and much more.
Commenting on the launch, Mr. Rajeev Krishnan, Managing Director & CEO, SPAR Hypermarkets, said, “Chennai has been a wonderful experience for with our first store. The love and loyalty of our customers has always left us humbled. We are super happy to launch our second store here at VR Chennai which is built on our latest experiential design model. We look forward to serving our customers with better experiences and value’’.
With this SPAR expands its footprint in the Chennai Market, and is also present at Coimbatore, Mangalore, Bangalore, Shimoga, Hyderabad and Delhi NCR. SPAR Hypermarkets is looking at expanding its retail space coverage by 50% over the next 12-18 months.
