June 27, 2022

Viacom18 launches COLORS Tamil HD in Singapore on StarHub

 

Viacom18 launches COLORS Tamil HD in Singapore on StarHub

The channel is available for a free preview run till 13th August 2018, noon

Chennai, July 13,2018 : After a successful launch in the Tamil GEC market in India earlier this year, Viacom18 – one of India’s largest entertainment conglomerates has launched COLORS Tamil HD (StarHub TV Channel 132) in Singapore. With this entry, IndiaCast Media Distribution Pvt. Ltd. – a TV18 and Viacom18 joint venture, will further strengthen its network presence, after having successfully popularised COLORS and MTV in the region.

 

The channel went live on 3rd July 2018, on StarHub with five original fiction series. On July 14th, superstar Arya will visit Singapore to celebrate the channel launch and engage in a fan meet and greet whilst in the city.

 

Commenting on the occasion, Ravish Kumar, Head – Regional Entertainment, Viacom18, said “Regional content is growing exponentially and Singapore with nearly half a million Tamil speaking households is a significant regional entertainment broadcasting market. COLORS Tamil HD is one of our pathbreaking channels that promises to deliver new and never seen before content to Singaporean Tamils. Thanks to our successful partnership with StarHub, we are now happy to be part of the Tamil speaking homes in Singapore directly.”

 

Adding to this, Anuj Gandhi, Group CEO – IndiaCast, said “We are delighted to associate with StarHub in yet another momentous launch occasion. After having successfully positioned COLORS & Rishtey globally, it gives us immense pleasure to now take COLORS Tamil HD to the Tamil diaspora across the globe starting with Singapore. We are confident that this will be a whole new experience for the Tamil speaking audience and offer them new, refreshing entertainment.”

 

“It is encouraging to hear about the popularity of our channel from far and wide. Tamil which is one of the four official languages of Singapore will now have for its viewers a channel that has powerful, thought provoking and socially conscious content. Our endeavor is to provide a ‘meaningful Tamil experience from India’ for our Tamil speaking Singaporeans. A special thanks to Arya for being a significant part of the COLORS Tamil journey” said Anup Chandrasekharan – Business Head, COLORS Tamil.

 

Launching the channel, Tamil audiences’ heart throb, Actor Arya, said “I am excited to launch COLORS Tamil in Singapore, a country very close to my heart. COLORS Tamil HD is a unique entertainment channel that offers powerful content, which makes it stand apart from the regular clutter. The channel is bringing to Singapore an interesting line-up of shows that will keep you glued to your television 24 by 7.”

 

We are excited to join hands with IndiaCast to launch COLORS Tamil HD in Singapore,” said Lee Soo Hui, Head of Content Business Unit, StarHub.“With COLORS Tamil HD, customers can look forward to a rich array of programming showcasing the best of Tamil Nadu culture. In line with our efforts to bring our customers closer to our content, we are delighted to have Arya in Singapore to celebrate the launch of the channel. In the short time since its launch, the channel has set new benchmarks in Tamil Nadu and we are confident that it will make a similar impact in Singapore.”

 

Launching with a well curated list of programs, COLORS Tamil HD will be available on StarHub Channel No. 132, for audience viewing. Viewers can catch the shows at the following time slots:

 

Shows

Day

Time

Chakravarthy Ashokar

Monday – Saturday

20:00 

Sangadam Theerkum Saneeswaran

Monday – Saturday

21:30

Sivagami

Monday to Friday

22:30

Nagini 3

Monday – Friday

23:00

Vandhal Sridevi

Monday to Friday

23:30

 

               

About Viacom18

Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.

 

About COLORS Tamil HD:

Launched in the month of February, 2018, Colors Tamil HD is the youngest family entertainment channel from Viacom18 that thrives to entertain Tamil speaking viewers, around the globe, through distinctive and most powerful stories that empathise, inspire and celebrate a woman and her family. Positioned as “Idhu Namma Oru Coloru”, Colors Tamil HD primarily focuses on storytelling and matches the heritage of the traditionally rich Tamil Nadu culture with qualitative and innovative programming. Some of our flagship programmes are Velunatchi, Perazhagi, Sivagami, Arya’s Enge Veetu Maapilai, Colors Super Kids and many more to come.

 

About IndiaCast:

‘IndiaCast’ is India’s First multi-platform ‘Content Asset Monetization’ entity, jointly owned by TV18 & Viacom18. The company’s mandate includes Domestic Distribution, Placement Services, International Channel Distribution, Marketing & Advertising Sales, New Media (digital) distribution and Content Syndication for all the group companies (TV18, Viacom18, A+E Networks|TV18, ETV network and Turner International India) channels & content. For Domestic Distribution, IndiaCast manages subscription & placement services for TV18, Viacom18, A+E Networks | TV18, ETV Network and Turner International India. IndiaCast aggregates and distributes over 68 channels spanning genres including General Entertainment (Hindi & Regional), Kids, News (Hindi, English, Business, International and Regional), Music (Hindi & International), Infotainment and Lifestyle, Movies (Hindi & English) etc. Internationally, IndiaCast has a portfolio of over 10 channels (including Colors, MTV India International, Rishtey, News 18 India, 5 Colors regional Services and ETV Telegu) that are viewed in over 80 countries as linear services. With a rich content library of over 30000 hours across genres, IndiaCast also syndicates content in over 135 countries in 30+ languages (including Hebrew, Russian, Serbian, Bosnian, Albanian, Macedonian, Croatian, Azeri, Kazakh, Swahili, Vietnamese, Romanian, Bulgarian, Swahili, Kurdish and English among others). IndiaCast also delivers a wide range of content to various new media platforms including content from over 20 channels from the group across News, Music, Youth & Lifestyle, General Entertainment & Infotainment genre in multiple languages. Apart from Television shows & series, IndiaCast also offers Indian feature films (both Bollywood & Regional) on digital platforms in India and overseas markets. For more information on IndiaCast, log on to www.indiacast.com

 

 

Please find the attached press release and pictures for the same.    

 

Thanks & Regards,                                                          

 G. Sreenivasan

Media Manager PR

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