Zippo News Release
FROM LIGHTERS TO LIFESTYLE: LIVE READY WITH ZIPPO
FASHIONABLE EYEWEAR RANGE LAUNCHES IN INDIA
Chennai, May 18, 2018:
In bid to provide their Indian fans new ways to enjoy the brand, Zippo has ventured beyond its famous lighter and launched a distinctive range Zippo Eyewear in the country.The chic collection, comprising of unisex sunglasses and readers, are so designed that they honour the spirit and style Zippo is famed for world over. Taking cues from the expansive windproof lighter range, Zippo Eyewear celebrates bold colour, variety and individual expression.
Featuring a conscious mix of current and classic fashion trends, the range pays homage to the brand’s commitment to never shy away from diverse tastes. With a wide array of sunglasses and readers, from the classic Aviator to more directional seasonal styles, there is a look for every shade of personality.
Talking about the new collection, Lucas Johnson, Global Brand Manager of Zippo, said: “Zippo lighters have long been distinguished as a symbol of style and ingrained in the fabric of global popular culture. Considered one of the most recognised brands in the world, the lighter has been seen in the hands of many of the most influential people from the worlds of fashion, music and film. We’re eager to bring Zippo’s coveted style to eyewear and give Indians a new canvas for self-expression.” The entire Zippo Eyewear collection is available on theZippo India website http://www.zippo.in/, the 28 William Penn stores and 3 shop-in-shop operations across 10 cities.
Zippo: more than a lighter
With 86 years of history, Zippo has an influential and dedicated fan base. The brand has transcended its functional benefits to become a cultural icon and regularly features in films around the world.The unique designs, date stamping, affordability and rich history of the Zippo lighters make them a great item to collect. The number of collectors and lovers of Zippo lighters continues to increase daily. In the United States alone it is estimated that there are around 4 million Zippo windproof lighter collectors and there are 11 official collectors’ clubs worldwide.
Zippo markets in more than 180 countries and is one of the most recognized brands in the world. Based in Bradford, PA, Zippo has produced over 550 million windproof lighters since 1932, each backed by an unparalleled lifetime guarantee. Zippo’s diverse product line includes lighter accessories; butane candle lighters, fragrance for men and women, and a robust line of heat and flame products for outdoor enthusiasts. Zippo also owns the Bradford, PA-based W.R. Case and Sons Cutlery Company, who marked its 125th year in business in 2014. For more information, visit zippo.com or follow us on Facebook and Twitter