Supreem Pharma launches Supreem Super Foods in Chennai

Chennai, 29th August, 2022: Supreem Pharmaceuticals Mysore Pvt. Ltd. today announced the launch of Supreem Super Foods, a healthy superfoods brand in Chennai. The brand unveiled 30 products under two verticals namely: Normalife and Normahealth in the presence of Mr. Srivatsan Attur, Strategic Advisor – Supreem Super Foods.

The brand launched in Bengaluru in November 2021 and is currently present in select GT store, National Modern Trade Outlets, Regional Modern Trade outlets, Pharma Modern Trade outlets, and E-Commerce, they have witnessed tremendous growth since then.

Speaking at the launch in Chennai, Mr. Srivatsan Attur, Strategic Advisor, Supreem Super Foods said, “Supreem Pharma is entering the superfoods market with the goal of enhancing healthy living by addressing the gap in dietary intake. The company has done extensive research into food science and has created solutions to assist close the gap.

We hope to be present across 2000+ plus stores in the Chennai region by the end of this financial year in the select General Trade, all FMCG Modern Trade and all Pharma Modern Trade outlets and we also plan to be entering into cities like Coimbatore, Trichy, Madurai, Salem, Vellore and Pondicherry with the presence of another 2000+ stores within these cities.  We have a magnanimous plan to reach 300,000/- households in Chennai city and 200,000/- households in the other cities- in Tamil Nadu through our product sampling activities before the end of the current financial year, he adds.”

We have planned for SIS, EBO, and Supreem Super Food Neighborhood stores in Chennai and other cities where we will be launching our Brand which will also be an integral channel of business for our brand. We will cater to the FMCG segment and the Pharma Segment with our two verticals of products (Normalife & Normahealth).

We will also be launching our brand across all Metro Cities and Mini metro cities before November 2022.

Supreem Pharmaceuticals Mysore Pvt. Ltd. in the B2B business achieved a turnover of Rs. 77 Crores last financial year. The CAGR has been over 20% Turnover and profitability over the last 5 years. This financial year with the launch of the consumer products division Supreem Super Foods, the company hopes to achieve a combined turnover of around Rs. 90-100 Crores. Supreem Pharmaceuticals is investing over Rs. 25 Crores over the next 5 years to build the Consumer business to achieve a CAGR of over 30% in the next 5 years to reach a combined turnover of Rs. 250+ Crores with both the divisions giving an approximately equal share to the business and consumer business.

There can be no substitute for superfoods. Supreem Super Foods is on a mission to raise the bar for healthy living by combining innovation, experience, and vision. It has developed and is further researching smart, sustainable Superfoods. These highly researched products will enhance our diet and help people realize their full potential. Living Healthy is essential and this can be ensured by optimal physical, mental, and healthy food habits,

Supreem Super Foods aims to expand its product range to over 100 products by the end of the current financial year. The brand also has a team of 15 employees in place for the Chennai region. They recently announced their presence in the Delhi NCR region where it aims to be present in 12,000 plus outlets by March 2023.

About Supreem Super Foods: Supreem Super Foods is the new consumer division of Supreem Pharmaceuticals Mysore Pvt. Ltd. Supreem will provide a guiding light by offering simple health tips in lifestyle food options. The company aims to develop products that have the power to enable consumers to manage a Healthy Lifestyle. The company has over 3 decades of experience in manufacturing ingredients and extracts, they export these to over 35 countries in the world. They also supply them to all the major food & pharma companies in India.

The brand currently has its presence in Bangalore, Delhi, and across e-commerce retail platforms.

About Supreem Pharmaceuticals: Supreem Pharmaceuticals is a 3-decade-old organization continuously innovating its expertise in stabilized vitamins, herbal extracts & formulations, food supplements, and APIs. Its mission is to ensure the availability of Supreem products at affordable prices globally, thereby contributing to better health and quality of life for generations to come. The company was founded by Mr. S. N. Rao in the heritage city of Mysore, Karnataka. Their core values are ethics, quality, innovation, and integrity.

They have been growing at over 20% CAGR over the last 5 years with a turnover of Rs. 77 Crores in the last financial year with healthy profits. The company is committed to investing over Rs. 25 Crores over the next 5 – 7 years in the newly launched consumer division Supreem Super Foods. With the launch of Supreem Super Foods, the company expects to grow at over 30% CAGR over the next 5 years to achieve a combined turnover of Rs. 90-100 Crores in the current financial year.