This Valentine’s, Ferrero Rocher Moments Makes the #MomentPerfect with Sara Ali Khan
~The brand unveils a digital film encouraging customers to share Ferrero Rocher Moments with their loved ones and celebrate those special moments together~
Chennai: Ferrero India Private Limited, part of Ferrero Group, one of the world’s leading manufacturers of sweet packaged products is set to mark Valentine’s Day, the season of love with the actor Sara Ali Khan, in a Ferrero Rocher Moments digital campaign film, ahead of Valentine’s Day.
Evoking an enchanting setting that captures the affection in the air this February, the actor, steps into the spotlight to share a ‘Sara-certified Shayari’, her signature way to say Shayari’s. In her inimitable way, she reminds us why Ferrero Rocher Moments are the perfect delectable treats to elevate the celebration of love and joy on Valentine’s Day and urges viewers to # MaketheMmmmomentPerfect.
The campaign, #MaketheMmmmomentPer
Speaking on the campaign, Mr Zoher Kapuswala, Marketing Head, Pralines, Ferrero India said, “Valentine’s Day celebrates the cherished moments spent with our loved ones and paves the way for more such memories. This year, with our campaign film starring Sara Ali Khan, we encourage consumers to embrace the spirit of love by gifting and sharing our premium Ferrero Rocher Moments to the special people in their lives. Our objective is to be a brand that effortlessly blends into these beautiful occasions, adding to the excitement of making joyous memories that lasts forever.”
Manufactured at Ferrero India’s state-of-the-art plant at Baramati, near Pune, Ferrero Rocher Moments is proud to be a part of the government’s ‘Make in India’ initiative. Ferrero Rocher Moments comes in an easy-to-share premium gifting pack and is crafted to make the brand relevant not only to festivals but to everyday occasions as well.
The digital campaign will be leveraged across social media platforms
Link to the campaign film:
YouTube – https://www.instagram.com/p/
Instagram – https://www.instagram.com/p/
About Ferrero Group:
The Ferrero Group brings joy to people around the world with beloved treats including Kinder, Nutella, Ferrero Rocher and Tic Tac. Ferrero Group is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. More than 38,000 “Ferrerians” are committed to helping people celebrate life’s special moments with high-quality products. Commitment to the planet and communities in which we operate are at the heart of Ferrero Group’s family culture. Our programs and partnerships ensure our work is environmentally sustainable and beneficial to local communities.
For further information visit: www.ferrero.com and www.ferrerocsr.com
About Ferrero India:
Ferrero India started its commercial operations in 2004. In 2007 the Government of Maharashtra bestowed a mega-status project for its state-of-the-art production plant at Baramati near Pune. India is a production hub for Ferrero in Asia and the Middle East and exports half of its local production.
Headquartered in Pune, the company has regional sales offices in Chennai, Delhi and Kolkata with a robust distribution network across all the metros and mini-metros of India. Ferrero’s well-known brands in India include Ferrero Rocher, Nutella, Tic Tac, and Kinder Joy. The ‘Kinder Joy of moving’ program (2014), Pietro Ferrero Kindergarten (Baramati), Anganwadis project (2019 design, construct) and the 2.5 MW roof top solar installation are success stories of Ferrero’s Sustainability initiatives in India. Ferrero India has won several awards including the Greentech Environment Award; Impresa Award for People Empowerment; The Best Human Response Award; Kronos Excellence Award for Workforce Management; Supplier Excellence Award, 10th CSR Award – Adding Value to local Communities and the CII Award for Commitment to Food Safety