ASCI joins hands with Lexplosion on whitepaper, “Privacy & Progress: Pillars of Digital Bharat”

Chennai: To understand the implications of Digital Personal Data Protection Act (DPDPA) in advertising, the Advertising Standards Council of India (ASCI) in collaboration with legal firm Lexplosion released a whitepaper, titled “Privacy & Progress: Pillars of Digital Bharat,” at an event in Mumbai. The whitepaper aims to empower stakeholders with actionable knowledge to thrive in the evolving digital landscape.

The event also featured insightful panel discussions with experts aimed at addressing the implications of the DPDPA and its impact on businesses, consumers, and the internet ecosystem at large.

The whitepaper, “Privacy & Progress: Pillars of Digital Bharat” articulates the stupendous growth and opportunities that the internet has provided for business and individual growth across town class and social strata while reflecting on the growing privacy concerns amongst consumers. The whitepaper is based on insights gleaned from diverse perspectives, offering a holistic understanding of the DPDP Act’s implications for advertisers.

Please check the attached release for more details.