CavinKare’s CHIK Enters Crème Hair Color Category; Launches CHIK Quick Crème Hair Color
Tapping into the ₹1000+ crore crème hair color market growing at 15% annually in the North, the brand makes its maiden Non- South launch across Uttar Pradesh, and Rajasthan and later in Madhya Pradesh
With television icon Shweta Tiwari as its brand ambassador, the brand has also unveiled a comprehensive 360° marketing campaign spanning print, digital, and online platforms across the markets
National, September 3, 2025: CHIK, the flagship haircare brand from FMCG major CavinKare, today announced its entry into the rapidly expanding crème hair color category with the launch of CHIK Quick Crème Hair Color. Tapping the ₹1000+ crore segment that is growing at nearly 15% annually in North India, the brand has made its debut with a Non-South launch across Uttar Pradesh, and Rajasthan, and later in Madhya Pradesh, a strategic shift from its conventional approach, with plans to expand to other key markets in the next phase. The brand has further roped in popular television Actor Shweta Tiwari as the brand ambassador and is rolling out a comprehensive 360° marketing campaign spanning print, online, and digital platforms in the aforementioned markets.
Positioned as a revolutionary new offering from CavinKare, CHIK Quick Crème Hair Color has been developed for quality-conscious, value-seeking consumers in the hair color segment. It seeks to offer an upgrade to the current hair color users by offering the goodness of natural ingredients like amla & bhringraj, hassle-free experience than existing formulations with ultra-rich & glossy finish, while also appealing to existing crème users who are looking for a faster and more convenient alternative. Delivering vibrant color in just 10 minutes with no waiting and no mess, and enriched with the goodness of amla and bhringraj, CHIK Quick Crème is set to redefine the at-home hair coloring experience. Available in three versatile shades, Natural Black, Natural Brown, and Burgundy, and at a disruptive price point of ₹10, the product bridges a critical market gap by offering accessibility, convenience, and superior performance.
Commenting on the launch, Mr. Rajat Nanda, Business Head – Personal Care, CavinKare, said: “For decades, CHIK has been synonymous with innovation and accessibility in the haircare space. With CHIK Quick Crème, we are extending this legacy to hair color. CHIK Quick Crème addresses this by offering a modern, quick, and nourishing alternative without losing the accessibility consumers value.”
Currently launched across general trade and cosmetic outlets in Uttar Pradesh, and Rajasthan, CHIK Quick Crème Hair Color will expand its footprint to Madhya Pradesh, and other markets over the next few months. With this launch, CavinKare reinforces its commitment to making cutting-edge personal care solutions accessible to every consumer.
About CHIK: CHIK Shampoo is an iconic brand that marked the beginning of the CavinKare journey. This journey has brought about the Sachet Revolution in the FMCG industry and made CHIK, CavinKare’s flagship brand, one of the most successful brands in the country. CHIK Shampoo today is a popular case study in management schools across the world. Innovative sachet packaging, strategic pricing, unmatched distribution and the ability to adapt to the fast-changing consumer needs have helped CHIK Shampoo get where it is today.
About CavinKare: CavinKare is a diversified FMCG major with business interests in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (CHIK, Meera, Karthika, and Nyle), Hair Wash Powders (Meera &Karthika), Coconut Oil (Meera), skin creams (Fairever & Spinz), Deodorant; Talc (Spinz), Pickles (Ruchi & Chinni’s) and Snacks (Garden), Hair colors (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), Beauty Salons (Green Trends & Limelite), and D2C Personal Care products (Buds and Berries). Most of the brands are clear winners in their respective product categories. A dedicated R & D center equipped with the latest equipment and technologies constantly supports the divisions in their endeavor. CavinKare has achieved significant milestones and a competitive edge with a sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘We shall grow significantly better than the industry by fostering innovation and building preferred brands, through passionate and delighted employees’.
