Shakti Masala Takes the Spotlight with In-Song Branding in Monica from Superstar Rajinikanth’s Coolie
At exactly 6 PM, the Monica song from Superstar Rajinikanth’s Coolie arrived in Tamil, Hindi, and Telugu.
and it set off a wave of excitement across the internet. In just a few hours, the song has crossed 441,585
views in Tamil, while the Hindi and Telugu versions continue to draw in thousands more, making it
one of the fastest-rising tracks of the season.
What truly grabbed everyone’s attention was Shakti Masala’s striking in-song branding. The brand
stands out through the vibrant visuals, becoming part of the frame on screen rather than just an add-on.
It’s eye-catching, memorable, and perfectly in step with the song’s electric energy. Every frame it appears
in adds colour, energy, and recognition, placing Shakti Masala directly in the middle of the buzz.
And this moment is riding on the shoulders of a giant. Coolie has already stormed the box office, crossing
over ₹300 crore worldwide in its first week and drawing record-breaking crowds across theatres. That
momentum is pushing Monica even further, and Shakti Masala is right at the centre of it.
Every view, every replay, every fan comment is also spotlighting Shakti Masala, giving the brand visibility
at a scale few campaigns can match.
This is in-song branding done right — powerful, memorable, and part of a cultural phenomenon.
