The Bear House Expands in Chennai with Second Store at Phoenix Marketcity, Velachery, with VJ Siddhu Set to Amplify the Launch Celebrations
Chennai, 11th April 2026: The Bear House, India’s trailblazing contemporary menswear brand, continues its dynamic retail expansion with the launch of its second store in Chennai, located at Phoenix Marketcity, Velachery. Spanning 1,600 sq. ft., the new store strengthens the brand’s growing footprint in the South, bringing its signature blend of elevated design and everyday functionality to one of the city’s most prominent retail destinations.
Founded in 2017 by visionaries Tanvi and Harsh Somaiya, The Bear House has redefined the modern Indian man’s wardrobe fusing comfort, craftsmanship, and a distinctly contemporary sensibility. From sharply tailored shirts and versatile polos to denim, outerwear, and accessories, each piece reflects a commitment to quality and timeless style for the discerning gentleman.
The Chennai store brings The Bear House’s distinctive retail concept to life, staying true to its signature design language. Designed in line with the brand’s existing stores, the space features earthy textures, warm tones, and clean, sculptural elements creating a seamless and immersive retail experience that reflects effortless sophistication.
Adding to the excitement of the launch, popular Tamil YouTuber, actor, and content creator VJ Siddhu will be present at the store, making the opening a high-energy and culturally relevant moment for the brand and its community in Chennai.
To celebrate the launch, customers can enjoy exclusive opening offers. Buy 3 and get 10% off, Buy 5 and get 15% off, and Buy 7 and get 20% off—inviting shoppers to experience The Bear House’s elevated menswear at exceptional value.
Co-founders Harsh and Tanvi Somaiya said, “Chennai has been an incredibly important market for us, and the response to our first store here has been phenomenal. With this second store at Phoenix Marketcity, we’re excited to deepen our connection with the city and bring our signature retail experience to an even wider audience.”
From a digital-first disruptor to a household name featured on Shark Tank India Season 4, The Bear House has struck a chord with a new generation of young gentlemen. Today, its omnichannel presence spans leading e-commerce platforms and a rapidly expanding network of brick-and-mortar stores across India and the UAE.
At its core, The Bear House celebrates “The Young Gentleman” a modern expression of masculinity that champions individuality, authenticity, and self-expression. It’s about confidence without arrogance, style with substance, and embracing imperfections with ease. This philosophy is reflected in every detail, from relaxed tailoring to thoughtfully designed silhouettes that transition effortlessly across occasions.
The Chennai expansion is more than just a store opening; it underscores The Bear House’s commitment to building meaningful retail experiences while making elevated menswear more accessible. With a presence across key cities including Bengaluru, Mumbai, New Delhi, Hyderabad, Pune, Chandigarh, and beyond, the brand continues to shape the evolving narrative of Indian menswear.
Mili Mukherjee-GM, Marketing, Phoenix Malls, Chennai.- Phoenix Marketcity Chennai focuses on bringing brands that create real engagement with our audiences. The Bear House, with its contemporary menswear and strong connect with Gen Z and millennials, fits seamlessly into our fashion mix. We look forward to building exciting on-ground and digital experiences around the brand that drive footfall and give our shoppers something fresh to discover.
Store Address: The Bear House, Phoenix Marketcity 142, Velachery Main Rd, Indira Gandhi Nagar, Velachery, Chennai, Tamil Nadu 600042
About The Bear House
Founded in 2017 by Tanvi and Harsh Somaiya, The Bear House is a modern men’s apparel and accessories brand based in Bengaluru, inspired by minimalist European design principles. The brand curates a sophisticated and versatile collection that includes shirts, t-shirts, polos, denim, blazers, footwear, and accessories- all meticulously crafted for the dynamic lifestyle of the contemporary Indian man. With a distinct “elevated core” positioning, The Bear House seamlessly merges smart-casual aesthetics with premium comfort, offering wardrobe staples that transition effortlessly from the workplace to social settings.
