SURPASSING GLOBAL AVERAGE – ChennaiVoice.in

NEW STUDY REVEALS MAJORITY OF INDIANS PRIORITIZE NUTRITION OVER TASTE, SURPASSING GLOBAL AVERAGE 83% of urban consumers read nutrition labels before purchasing food, emphasizing the behavioural trend of healthier eating in India Study Highlights: Based on a recent survey of urban Indian consumers: Nine out of 10 consumers are searching for protein-rich food compared to seven out of 10 global shoppers. The top four qualities consumers look for when buying snacks are (1) natural, (2) heart-healthy, (3) protein-rich and (4) energy-source, all of which come before satisfying cravings. Nuts have emerged as one of the most popular snacking choices, with 86% of Indian shoppers report having purchased them in a span of 6 months. Urban Indians read nutrition labels more than the global average, reflecting a growing trend towards informed purchasing. 69% of urban dwellers surveyed have the opinion that plant-based …