Indica Launches 3 in 1 Colour + Care kit for Salon-like Finish At Home

Indica Launches 3 in 1 Colour + Care kit for Salon-like Finish At Home
~ The brand-new DIY kit also comprises of hair conditioner and serum specifically developed to control frizz post colouring ~
Chennai, August 8, 2022: Indica, the market leader in Indian hair colour industry, from the house of FMCG major
CavinKare today announced the launch of the innovative Indica Easy 3-in-1 Complete Hair Colour + Care Kit. In an effort
to offer a salon-like colouring experience at home, the brand’s first-of-its-kind monodose kit comprises a shampoo hair
colour, hair conditioner and hair serum specifically developed to manage frizz and offer smooth finish. This
comprehensive kit which is currently available in Natural black shade, promises to resolve the prominent hair concerns
post colouring and makes hair appear luscious and shiny from scalp to roots.
Commenting on the launch, Mr. Rajat Nanda, Business Head – Personal Care, CavinKare, said, “Indica has always been an
innovator in the hair colour market since its inception and has also accelerated many consumer friendly products in the
space. Adding on, we have come up with yet another first-of-its-kind in monodose kits, which offers a complete 3 in 1
colouring and post-colouring benefit to the customers. Indica’s new DIY Hair Colour + Care kit offers an end-to-end salon-
like experience by enabling them to colour, condition, and style with one affordable purchase. All of our products have
seen a successful presence in the market and we believe that this will gain a strong foothold as well. This DIY kit makes
at-home hair colouring an easy and effortless procedure for the consumers with a unique value proposition.”
Following their flagship 10 minutes easy solutions, this brand-new innovation from Indica ensures colour protection and
replenishes the moisture post shampoo use. The hair colour comes with the goodness of herbal extracts like Hibiscus
and Amla and the conditioner and serum helps natural nourishment by amalgamating exquisite ingredients such as
Almond, Avocado, and Argan Oil. The conditioner helps to replenish hair’s moisture and the serum makes the hair glossy
and shiny along with its detangling benefits. This DIY kit is priced at Rs.51/- and is accessible across kirana stores and
other retail outlets in Karnataka and Tamil Nadu, as well as on e-commerce sites like Flipkart and Amazon.
About Indica: Launched in 1995, Indica Herbal hair colour has the goodness of 5 herbal ingredients that colours your
hair safely and effectively. In 2009, brand Indica was relaunched with the consumer insight and innovation of 10 minutes
and thus Indica 10 minutes herbal hair colours was born.
About CavinKare Pvt. Ltd: CavinKare is a diversified FMCG major with business interest in personal care, professional care, dairy,
snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (CHIK, Meera, Karthika and Nyle), Hair Wash Powders
(Meera &Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant; Talc (Spinz), Pickles; Snacks (Ruchi, Chinni’s;
Garden), Hair Colours (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), Beauty Salons (Green
Trends & Limelite), Men’s grooming (Biker’s) and D2C Personal Care products (Buds and Berries). With its recent expansion into the
health and hygiene category, CavinKare offers a spectrum of sanitization products under hygiene and safety, Bacto-V multi-surface
and gadget disinfectant. Under some of its key personal care brands, CavinKare also offers hand sanitizers and liquid soaps. Most of
the brands are clear winners in their respective product categories. A dedicated R & D center equipped with the latest equipment
and technologies constantly supports the divisions in their endeavor. CavinKare has achieved significant milestones and a
competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national market.
CavinKare’s success is based on it being firmly grounded to its corporate mission ‘We shall grow significantly better than the industry
by fostering innovation and building preferred brands, through passionate and delighted employee