HCC Chamber Day Celebration with the Theme of “TAMILNADU TOWARDS $1 TRILLION ECONOMY” admin 13 hours ago

Chennai 27th August 2022: Vino Supraja, acclaimed ethical and sustainable fashion designer of eponymous fashion brand launched her debut book – What is Sustainable Fashion? An Antidote to Fashion Pollution, in her home town of Chennai at The Luz House, Mylapore on 27th August, 2022. The book launch served as the perfect platform for the first reveal of Vino’s latest collection – Purisai, inspired by the ancient Tamil street theatre art form of Therukoothu.

Speaking about the launch of her book, Vino Supraja, Author, Ethical and Sustainable Fashion Designer, whose collections have walked the ramp at the Shanghai Fashion Week, Brooklyn Fashion Week (10th Anniversary), New York Fashion Week and more, says, “As a fashion insider I want to highlight the many shocking facts about the industry that are rarely spoken about. While most books on sustainable fashion tend to be data-heavy, difficult reads, I have taken a more reader-friendly approach, with facts, illustrations and reflections, to help reach out to a wider audience and empower readers to make more informed fashion purchase decisions”. Vino’s 150-page has its Foreword written by globally acclaimed Bangladeshi model and UNESCO artist for peace, EARTHDAY.ORG ambassador Bibi Russell.

The book launch also saw Vino’s latest collection – Purisai being released. This collection is inspired by the ancient Tamil street theatre art form of Therukoothu. Elaborating on her inspiration for this collection, Vino says, “Growing up, I lived just 10km away from Purisai village where the folk art of Therukoothu thrives to this day. My latest collection is drawn from my vivid memories of the painted faces of the artists, the long stripes on their voluminous skirts, the crown, the décor and the many mythological characters they brought to life with each performance. This is the art form of my home, and this collection is my dedication to the art of Therukoothu, for making my childhood colourful”.

or the book and the collection will be available from 27th August 2022 on https://vinosupraja.com/

About Vino Supraja

Vino Supraja is an ethical and sustainable fashion designer with an eponymous online sustainable fashion brand. A graduate of the premium French fashion school IFA Paris in Shanghai, China, she has trained intensely with French fashion couture professionals. Her graduation collection Patang walked the ramp in Shanghai Fashion Week and won The Golden Laureate Award with coverage in VOGUE and ELLE, China. Her critically acclaimed collections W and Kaleidoscope were published in Detroit Free Press and showcased on NBC Channel 4. Vino presented her collection Buoyancy at the 10th Anniversary of Brooklyn Fashion Week to a standing ovation. Her collection Rise was presented at The New York Fashion Week.

Vino Supraja made the conscious decision to change paths and move from being a couture to a sustainable fashion designer in 2018. She currently has 7 collections under her label.

About What is Sustainable Fashion?

Vino Supraja’s debut book takes a hard look at the underbelly of the fashion industry and the pollution it causes in its wake. The book, with a Foreword by celebrated Bangladeshi model and UNESCO artist for peace, EARTHDAY.ORG ambassador Bibi Russell is split into three sections. The first, Fashion Violence explores the impact of the fashion industry on the environment. The second section examines the various thought processes in the average fashion purchase decision. Section three offers actionable points to help build a more ethical and sustainable wardrobe.

  1. The Vino Supraja Label

Vino Supraja is a sustainable online womenswear fashion brand. The label partners with skilled workers ensuring good working conditions, a living wage rather than minimum pay and no mass production or extortion. The brand handlooms its textiles and is certified by the Global Organic Textile Standard. With a focus on reducing the impact of the fashion industry on the planet, the label ensures the recycling of its unused materials. All clothes created are aimed at being used for a minimum of 30 wears, if not more. The inspiration for the collections comes from myriad influences of architecture, literature, history, culture and Vino’s explorations of the world.