Walkaroo Ropes in Bollywood Superstar Ajay Devgn as its Brand Ambassador
~ Brand set to unveil a series of interesting TV commercials featuring the actor in three new avatars ~
Chennai,October 7, 2022: Walkaroo, India’s leading footwear brand, today announced Bollywood’s most popular actor, Ajay Devgn as its Brand Ambassador. The announcement comes at a time when the brand has launched over 200+ designs for the festive season for Men, Women and Kids.
Conceptualized and executed by Havas Creative Group India, the campaign includes three films where Ajay Devgn spreads Walkaroo’s brand message in three different imagined locations – the Moon, a Mafia Den and Emperor Vakbar’s Court. Backed by crisp scripts and attractive visuals, the three films focus on the brand theme ‘Walk with Walkaroo’. The TVC is set to hit the screens from 4th October, Wednesday and will be live across digital platforms.
Commenting on the association VKC Noushad, Managing Director, Walkaroo International Pvt Ltd said, “We are happy to have India’s iconic film star – Ajay Devgn as our new brand ambassador. He shares a lot of synergy in values with the brand and enjoys a high level of popularity and credibility. We believe that this association will help us connect with consumers across all segments and will further strengthen the brand presence esp in tier II & III cities of North & West markets.”
Speaking about the campaign, Bobby Pawar, Chairman & Chief Creative Office, Havas Group India said, “Walkaroo was making a departure from ‘restless’ and wanted to promote walking, albeit with a dollop of humour. So in typical Havas meaningful style, we decided to ‘step on it’ and take you to places you haven’t been before (watch the ad to know what we mean). Walking is said to be good for your health and in my books, so is laughter. And this campaign has oodles of both”.
About Walkaroo: Walkaroo, a homegrown brand, was launched in the year 2012. Walkaroo introduced sports sandals at Rs 499 and was a pioneer to set a trend of aspirational products at affordable price ranges in the footwear segment. The brand grew its portfolio with more additions that included flip flops, sports shoes, and half shoes, for men and women. It has sub-brands, Walkaroo and Blue Tyga, to cater to consumers across age groups. During the financial year 21-22 Walkaroo recorded a turnover of over Rs 1800 crore. The brand has a pan-Indian presence through over 750 dealers and reaches out to customers through over 1.5+ lakh retail outlets. The brand also works towards sustainable initiatives, like renewable energy, water recycling, and afforestation at most of its manufacturing locations.