This World Book Day, Spread the Joy of Reading with #GiftABook Campaign by Amazon.in
Amazon.in is re-introducing books as the perfect gift for every occasion with their #GiftABook campaign, reiterating that everyone deserves a never-ending gift: a gift that keeps on giving.
CHENNAI: With World Book Day being celebrated on Sunday April 23, Amazon.in announced its yearlong #GiftABook campaign. With the aim to inspire the culture of reading and gifting books in India, the campaign focuses on the significance of giving a gift that keeps on giving. Customers can discover books across genres and age groups with a host of exciting offers and deals on the specially curated gift a book storefront. This initiative by Amazon.in is a part of its on-going effort to ‘Make India read.’
To kick off the campaign, a digital video was launched earlier this year that captures the journey of a young girl showcasing the impact of books gifted to her at various stages in her life that help shape her story. The video emphasizes that books are gifts that never go out of fashion and highlights the many benefits of reading, such as enhancing curiosity, developing imagination, generating new ideas, and building character. Check out the campaign video here.