Dettol announces second edition of India’s biggest Hygiene Olympiad under its Dettol Banega Swasth India initiative
- Dettol Hygiene Olympiad 2.0 expands to all 28 states & 8 Union territories across India, reaching over 30 million children
- Olympiad will also be available to kids in Sanskrit, the world’s oldest language – this will be for the first time in world that such a large-scale exam on hygiene is being conducted in Sanskrit
Chennai: Reckitt, world’s leading consumer health and hygiene company, announced the second edition of Dettol Hygiene Olympiad, the biggest Hygiene Olympiad in India under its flagship campaign Dettol Banega Swasth India. Aimed at building awareness around the importance hygiene plays in the prevention of illnesses among children, this unique initiative offers an interactive platform for children to learn about hygiene and healthy habits.
Building on the success of its debut last year that reached 10 million children across India, Dettol Hygiene Olympiad 2.0 is taking its mission a step further as for the first time ever, the Olympiad will span all 28 states and 8 union territories across the country, reaching over 30 million children. The initiative will also engage with students in 2500 gurukuls and other religious education schools, incorporating Sanskrit translations to ensure accessibility to a diverse audience. This will ensure that children from every corner of India understand best practices of handwashing and embrace concepts of hygiene and health in their daily lives. A natural extension to the Dettol School Hygiene Curriculum, the initiative further cements Reckitt’s belief that addressing hygiene gaps will be imperative in India’s journey to better health.