The Highly Anticipated and Now Most Successful mid-SUV: Seltos Surpasses 50,000 Bookings in 2 Months

The Highly Anticipated and Now Most Successful mid-SUV: Seltos Surpasses 50,000 Bookings in 2 Months

  • Strong demand and premium appeal: 806 new bookings for Seltos every day & 77% bookings for top-trim variants (HTX onwards)
  • Big technology preference: Over 47% of bookings for ADAS variants
  • Fastest to 4,00,000 deliveries: Seltos completes 400,000 domestic deliveries given its appeal, exceptional quality.
  • Diesel preference: 40% consumers opted for diesel variants.


Chennai – Kia India, a leading premium carmaker has crossed 50,000 bookings for the new Seltos in just 2 months. With this, Kia becomes one of the fastest OEMs to cross the mark in the highly competitive mid-SUV segment. The company has also completed 4,00,000 domestic sales this month and 5,47,000 sales of Seltos including exports since its inception.

Following the successful trend set by its predecessor, the new Seltos continues to be the preferred choice among customers, with a substantial 77% of total bookings dedicated to its top variants (HTX onwards). Remarkably, an impressive 47% of all bookings were made for variants equipped with Advanced Driver Assistance Systems (ADAS), indicating a growing preference for cutting-edge safety and technology features among buyers.

Commenting on Seltos success, Mr. Myung-sik Sohn, Chief Sales & Business Officer, Kia India, said, ​”Seltos has become one of the most trusted and comfortable driving experience for new-age customers. The design and technology flaunt factor combined with the car’s value proposition is hard to achieve and is a big reason behind its mega success. In response to the overwhelming demand, we have also optimised our production to keep the waiting period at a minimum so that our customers don’t have to wait to get their hands on their favourite SUV.”

Seltos has been a flagbearer of Kia India in the country and has sold 5.47 Lakh vehicles, both domestically and in nearly 100 export markets. Kia India launched the New Seltos on July 21, 2023, with an updated design, sportier performance, muscular exterior, futuristic cabin, and sophisticated technology. The vehicle also packs 32 features, including 15 Robust safety features (Standard across the range) and 17 ADAS Level 2 autonomous features. The Seltos also comes equipped with Dual Screen Panoramic Display, Dual Zone Fully Automatic Air Conditioner, Dual Pane Panoramic Sunroof. The booking for the new Seltos commenced on July 14, 2023

About – Kia India

In April 2017, Kia India signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, to build a new manufacturing facility at Anantapur District. Kia commenced mass production in August 2019 and has an annual production capacity of approximately 300,000 units. In April 2021, Kia India reimagined itself in line with its new brand identity, “Movement that Inspires” aimed at offering customers meaningful experiences backed by innovative products and services. Under the new brand identity, Kia has set out to find ways to achieve new benchmarks and inspire consumers to be more and do more. Till date, Kia India has launched five vehicles for the Indian market – the Seltos, the Carnival, the Sonet, the Carens, and the EV6. Kia India has completed over 10 lakh dispatches from its Anantapur plant, including over 7.5 lakh domestic sales and close to 2.5 lakh exports. With over 3 lakh connected cars on Indian roads, it is among the connected Car leaders in the country. The brand has a widespread network of 432 touchpoints across 213 cities and is focused on strengthening its footprints across the country.

About – Kia Corporation

Kia ( is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.

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Monica Miglani

Lead – Public Relations