Castrol CRB TURBOMAX brings Pragati Ki Paathshaala in association with TV9 Network to upskill Indian truckers
Chennai: Castrol India Limited, India’s premier lubricant manufacturer, in association with TV9 Network, announces the ‘Castrol CRB TURBOMAX Pragati Ki Paathshaala’ initiative, building on the ethos of its latest campaign ‘#BadhteRahoAagey’. This purpose-led initiative aims to spur entrepreneurial zeal and enhance the professional competencies of truck drivers across India with an on-ground planned reach of over 100,000 truckers. In a show of support, Shri Nitin Gadkari, Minister of Road Transport and Highways of India, launched the campaign by unveiling the logo, along with Mr. Sandeep Sangwan, Managing Director, Castrol India Limited and Mr Raktim Das, Chief Growth Officer (Broadcasting & Digital), TV9 Network.
In its first phase ‘Castrol CRB TURBOMAX Pragati Ki Paathshaala’ will embark on a two-and-a-half-month journey on two specially designed trucks taking different routes covering all the four regions across India. The enroute journey will engage truck drivers in interactive, on-ground Paathshaalas across planned Transport Nagars on their way. The knowledge sessions have been curated to upskill truckers around four key aspects—Driving Safety, Truck Ownership, New Technology and Business Profitability—empowering them to #BadhteRahoAagey.
Please check the attached release for more details.