Castrol turns 125, looks to the future with new strategy

Castrol turns 125, looks to the future with new strategy

 Chennai: 2024 marks a momentous 125th anniversary milestone for Castrol, a global leader in lubricants, and part of the bp group. As the global brand celebrates its 125th year, Castrol is unveiling a bold new ‘Onward, Upward, Forward’ strategy to meet the changing needs of customers as well as a special 125-year commemorative logo that will be used throughout 2024 in events and sponsorships across the world.

New strategy

  • Onward: advancing mobility solutions that help people and goods move with greater efficiency through innovative technologies and a commitment to the principles of circularity.
  • Upward: aimed at helping Castrol’s industrial customers and the machines they rely on, to perform better, improving the efficiency of their operations.
  • Forward: exploring exciting opportunities and a path of progressive diversification. Castrol’s initiatives include end-to-end digital and service solutions, data centre immersion cooling, and battery thermal management. This forward-thinking approach underscores Castrol’s commitment to staying at the forefront of innovation.

Already in action

The world of mobility is changing, and Castrol has the potential to help drive that change. To signal this change and reflect its new direction, Castrol refreshed its iconic brand in 2023.