Reebok launches ‘I am the New’ brand campaign, ropes in leading actor Taapsee Pannu and World’s No. 1 T20 batter Suryakumar Yadav as brand ambassadors
Featuring two unconventional youth and sports icons, Reebok’s new campaign encourages audiences to see the playground differently and embrace fitness as a way of life
CHENNAI: Reebok, a brand synonymous with sports and fitness, has announced a new chapter in its journey. Under the aegis of Aditya Birla Fashion and Retail Limited (ABFRL) in India, Reebok is re-establishing itself as a leading sports and performance brand with a powerful new campaign that resonates deeply with audiences.
The campaign, titled ‘I am the New,’ features two extraordinary individuals who have defied stereotypes and created new rules for themselves – World’s No. 1 T20 batter Suryakumar Yadav and leading actor Taapsee Pannu. Their inspiring stories of overcoming challenges and charting their own paths embodies the campaign’s core message – embrace your unorthodox spirit and create your own trail.
