Chennai: ITC’s Sunfeast Dark Fantasy, is thrilled to announce the beginning of an exciting journey with the ‘King of Fantasy’ – Shah Rukh Khan– as the new face of the brand.
Sunfeast Dark Fantasy introduces its renewed brand proposition, ‘Sunfeast Dark Fantasy – Har Dil Ki Fantasy’ aiming to establish a profound connection with its consumers. This innovative concept springs from the universal yearning for a touch of fantasy in our everyday lives. With this new perspective, the brand seeks to resonate across diverse consumer segments, encouraging personal flights of fantasy anytime, anywhere. Shah Rukh Khan who is loved by everyone truly represents the fantasy of his innumerable fans across the world. This synergy between the two makes it a fantastical combination.
This collaboration sets a new benchmark for the brand as the ‘King of Bollywood’ joins forces with the ‘King of Biscuits’. Sunfeast Dark Fantasy embarks on the journey of ‘Har Dil ki Fantasy’, and invites consumers to partake in an extraordinary adventure guided by Shah Rukh Khan’s charm and delectable indulgence of its biscuits. This chapter not only redefines the brand but also elevates the concept of fantasy in hearts of individuals nationwide.
Please check the attached release for more details.
